Bruce Mau and NAi

Bruce Mau was hired to design a logo for the Netherlands Architecture Institute in 1993. What he came up with was a logo so simply it was endlessly flexible, re-usable in infinite circumstances. This set of photos shows the logo projected through water, displayed on LED screens, etc. Yet another manipulation of the logo is visible at NAi's website. This image is from Mau's book Life Style.
Posted by seth at January 25, 2005 10:07 AM